Target Market

Our target market is wide because we have a variety of events that will be taking place at Bedrock. The sex of our participants will be about even. There are two percent more men than women living in Phoenix.  Depending on what type of event we are having will depend on what age group we should market to.  On children’s days it will be between ages 5-12, and on Big Band Nights it will be the age group of 40 and older. The largest age market that attend concerts are people in the age group of 17-24. That is due to the fact that we are having a lot of genre specific music performances and karaoke nights.  Most of the participants will be white because over 75% of Phoenix’s population is caucasian. We would like people off all incomes to be able to use our facility.  Our main marketing focus is to those who have a household income of at least $25,000.  We would like for everyone in the area to be able to attend at least one event that we hold. This will allow them to see what type of facility we are and also help them enjoy the natural setting of Phoenix as a whole. 

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